You’ve seen the numbers from part 1 and part 2 of the Mobile Shopping Survey Series, and today, we’re happy to release the last in the series! This segment, which focused on smartphone-toting shoppers’ perceptions of retailers with tablet technology in stores  revealed some additional interesting findings.

As consumer use of tablets continues to skyrocket (hello iPad?!),

So, are consumers ready for in-store tablets? That’s an affirmative! Now, it’s up to retailers to make this a reality.

You can find additional data from the release here, and you can also download the full research brief on our website, which includes never-before-seen data from all three parts of the survey!

Good morning and welcome to another Weekly Update Extravaganza!  It’s proving to be an early SUMMER this year with the Boston temps getting up into the eighties yesterday, making what’s normally a short spring season in the Hub a nonexistent one!

As you may have seen, we recently released our latest whitepaper, “Bricks, Mortar and Mobile:  Building an Effective In-Store mCommerce Strategy.”  Wondering what the five essential steps for getting started with mobile commerce are?!  Look no further–we’ve got you covered!  We laid them out for you, so you can get started on developing your much-needed strategy TODAY.

Check out some of the mobile buzz that caught our eye this week and let us know what you think in the comments section below!

Although you can probably tell just by looking around, smartphone penetration is really heating up this year. According to Comscore, as of January, 101.3 million people in the United States have a smartphone. That’s almost one in every three Americans! On top of that, Fitch Ratings predicts that the number will double by the end of 2012, with something like 64-66% of our country’s population using these devices.

With all the functionality that smartphones provide, we will see the pervasiveness of this technology change consumer behavior—not just in the way we share our lives with one another, or consume media and news, but also in the way we shop.

Tech savvy shoppers are already using applications in store as well. The problem for retailers is that, especially when they don’t offer an app themselves, customers will go for third party apps that allow shoppers to scan products and compare prices, which can lead to disastrous results for brick and mortar retailers. With the economy being what it is, most shoppers are likely to forego the instant gratification of walking out of the store with an item in order to acquire it for a better price somewhere else.

Apps like these threaten the existence of in-store retail, at least as we know it today. Without sales transactions, stores will be reduced to showrooms. It’s even reasonable to surmise that, without the ability to cover their own overhead costs, it’s just a matter of time before retail stores are obliterated completely.

But, this doesn’t mean that mobile applications are the enemy of the retailer. It merely drives home how imperative it is for retailers to get into the mobile game themselves. If a retailer creates an application that offers shoppers the information they are looking for, plus deals and offers that make purchasing more compelling, they can deter their shoppers from firing up a third party app or consulting the competition. Shoppers instead will stay engaged with the retailer’s brand and comfortable that they are making smart purchases right where they are—inside the store.

So how does a retailer get started with mobile? It begins with developing a well-planned strategy. AisleBuyer has broken the process down into five essential steps. Learn more by heading to our site and downloading our latest whitepaper, “Bricks, Mortar and Mobile: Building an Effective In-Store mCommerce Strategy.”

1.  What do you do at AisleBuyer?

I’m the Associate Product Manager here.

2.  What is your favorite part of working for AisleBuyer?

The technology and the new products I’m working on.

3.  What is your favorite mobile app and why?

Flipboard.  I love reading and consuming news, and it’s just a very simple way of doing that.

4.  If you could only drink one beer for the rest of your life, which one would you choose?

I don’t drink beer.  There you go—I’m an Englishman that doesn’t drink beer!

5.  If you had your own hot sauce, what would you name it?

Super Ilan.

6.  Of the AisleBuyer team, who would you like to be Beirut partners with the most? The least?

I’ll take Dan Hore as the most.  And I’ll have to say my boss, Helen—get myself into trouble on the blog haha…

7.  Would you rather live the rest of your life without music or dessert of any kind?

Easily without music.  I’m all about the desserts.  I have the biggest sweet tooth in the world.

8.  Describe your personal style in one word.

British.

9.  Describe your perfect Saturday afternoon in exactly seven words.

Sitting on the sofa with my wife.

10.  Would you rather have hair that never stops growing, or fingernails and toenails that never stop growing and why?

I’m going to go with the hair.

11.  Make up a word that describes or embodies your life philosophy.

Randomific.

12.  If you were a superhero, what would your super power and name be?

Flying.  Captain England.

13.  What is your guilty pleasure TV show?

(American) X Factor.

Welcome to the Weekly Update Extravaganza!  This week we released the second part of the Mobile Shopping Survey series.  This data focused on grocery and drug store shopping behavior and suggested that mobile offers have the potential to sway brand loyalty. Interestingly (and being a rather thrifty 20-something myself, I can vouch for this!), 82% of folks between the ages of 25-34 said they would be willing to switch brands if offered a mobile coupon while shopping!

Wow!  Think of the mobile marketing opportunities available for retailers and brands!

In other news, the 2012 Xconomy Forum–Mobile Madness took place in Cambridge yesterday; AisleBuyer’s Andrew Paradise spoke on the “Mobile Commerce Revolution” panel.  Were you there?  See who else was:

Here are a few other interesting articles we were reading this week! Leave us anything we missed in the comments!