It has been a busy week for us here at AisleBuyer; we exhibited at the NRF BIG Show on Monday and Tuesday and, as you may have seen, we announced version 2 of our mobile commerce platform! This was a huge platform update for us, and contains some really exciting technology announcements, both on the consumer facing end and on the back end for retailers.
So without further ado, here are the key changes and additions we’ve made to our platform:
- A new software development kit (SDK) for the mShop application, which enables retailers and developers to build their own versions of mShop and to add specific features – such as mobile self-checkout or mobile wallet functionality – to existing applications.
- New Web APIs that make it easy to integrate merchandising data from other retail systems into the AisleBuyer platform, allowing retailers to offer true multichannel commerce.
- A new Merchant Dashboard that allows brick and mortar retailers to enjoy the same level of analytics in-store that was previously reserved only for online retailers. The Dashboard provides a real-time view into all in-store activity, including individual shopper analysis.
- On the consumer side, we’ve redesigned the mShop interface based on extensive shopper feedback. Now, the application is sleeker and easier to use than ever!
The combinations of all these new offers and functions provide an even better shopping experience for consumers and new opportunities for retailers to utilize some of the best features of the AisleBuyer mobile commerce platform. But of course, that wasn’t the only exciting thing about this week! Check back here for tomorrow for a full rundown on the NRF BIG Show!
