Our Monday started like any other Monday…Rain, Rain & more Rain!  Then we noticed that Boston Globe writer Scott Kirsner (also the first-ever person to complete a transaction using AisleBuyer) had written a very good article in the Globe about his experience with AisleBuyer the previous week.  Very exciting.

THEN…a phone call at 11:00AM from a producer at the #1 Business Cable Net CNBC.  I spent about 15 minutes or so on the phone  (she was one of the nicest and smartest press people I’ve EVER dealt with) answering her questions.   She was highly complimentary of the positive press we’d been receiving since our launch last Thursday…then she asked: “So…Are You Ready To Meet The World?”…(and can you be across town for a 1:00 interview)?

At which point Andrew (our CEO) and I jumped in his car and braved a HUGE downpour with HUGE winds to arrive at the studio just in time. We had no idea what questions would be asked but we were psyched! And before you know it, we were live on CNBC. Here’s the interview:

Stay tuned!

-Chas

We have all been very excited about the arrival of today. We are holding our official Launch Event tonite at the W Hotel in Boston. The Event SOLD OUT…and we’re expecting upward of 350 Guests.

We are equally excited for our launch Retail Partner — Magic Beans — also here in Boston.  The Magic Beans iPhone app ‘powered by AisleBuyer’ hit the iPhone App Store last Saturday and has been live since. Boston Globe Reporter Scott Kirsner has the distinction of being the FIRST EVER to complete a live transaction on this technology…something I’m sure he will brag about in the coming years! (Does anyone remember who purchased the first iPhone?).

Anyway…I am posting links to a few early write-ups of our technology.

Look for a comprehensive listing of future News articles under the website’s Company section soon. Stay tuned!

-Chas

We’re back from what was a very exciting and productive trip to Purchase, NY…where we were one of 20 Companies chosen to present to a broad array of Pepsi marketing folks…from Brand to Media…from packaged goods to foodservice.  We really enjoyed meeting all of the Pepsi team members (including their agencies) as well as many execs from the other companies invited to present.

Would like to thank Bonin Bough, Seth Kaufman, Julie Hamp and the rest of the PepsiCo team for inviting us and for all of their incredible hospitality while we were there.   An altogether great event!

This just in…it’s official…AisleBuyer has been selected as 1 of 20 finalists in the PepsiCo10 competition (www.PepsiCo10.com). According to PepsiCo, the purpose of this prestigious competition is to form a “partnership between PepsiCo and up to 10 of the most promising start-ups in media, communications, and technology.” We’re thrilled PepsiCo sees AisleBuyer’s huge potential to have an immediate impact in the marketplace.

In addition to AisleBuyer’s commitment to forever ending your wait in checkout lines, we also believe that we can revolutionize the way consumers receive promotional and brand messaging. By allowing CPG brands like PepsiCo’s to form real-time and mutually beneficial 1:1 relationships, we can create a win-win environment for consumers and brands where consumers get better, more targeted offers and brands have better ROI. We’re thrilled to be among the 20 finalists and look forward to sharing our value proposition with the family of PepsiCo Brands.

Wish us luck on the 27th at the PepsiCo10 Summit in Purchase, New York!

AisleBuyer has been chosen out of nearly 500 startup companies nationwide as a semi finalist in the PepsiCo10 Competition (www.PepsiCo10.com) sponsored by Mashable and Highland Capital Partners. We are very excite d to be working with such world-class sponsors and to have a chance to show off what AisleBuyer can do for CPG Brands.

Equally as exciting, AisleBuyer has also been chosen from over  400 companies to be a semi-finalist in the MassChallenge competition (www.masschallenge.org).   To be honored by our peers here in the State of Massachusetts brings a nice feeling of accomplishment to our entire team which has worked so diligently to build the product.

We’d love to hear your thoughts and welcome your ideas as we continue to the next round with both PepsiCo and MassChallenge.  You can reach us using the contact link above.